The Ryan brothers bought a food truck to bring to life their dream of serving healthy, tasty, locally-sourced food, with seaweed and plants foraged from the surrounding areas. A very fun project for which I created the logo and the van design. Gettin my hands dirty and painting food symbols and logo design on the van’s door.
I drew the logo in a brushed heart shape to represent the “Hearty Grub Served with Love” ethos and the warm feelings shared with every tray of food. The logo was vectorized and finished in Illustrator. As for the color and the design direction of the van, I ran different colour options of the van through Photoshop in order to get a better perspective of the final result.
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